Google 2.0 describes a concept which makes the browsing through the internet easier and more controlled. At the same time, the user will achieve effective results and be able to concentrate on searching. The user behaviour and experience are in the centre of the process. Factors such as time-saving, fun and communication are also in the concept. The implementation phase is clearly in the foreground, to make the search experience as accurate, intuitive and user-friendly as possible. Finally the browsing history allows you to work collaboratively with your partners in an easily accessible way.
Prof. Steffen Suepple
HfG Schwaebisch Gmuend
Invention Design (Guest Semester,
Interaction Design), 2011